I will send the question to writer direcly Assignment

I will send the question to writer direcly - Assignment Example The traditional marketing mix is considered to be the 4 Ps – product, price, place and promotion. For service industries, a further 3 Ps were added (McGrath, 1986) – people, physical evidence and processes. For the purposes of this essay, the focus will be on the four Ps, with their international variations considered as they apply to Tesco later in the essay. Keegan and Green (2011, p.399) define a product as â€Å"a good, service, or idea with both tangible and intangible attributes that collectively create value for a buyer or user†. One of the key attributes associated with a product is branding, which can be useful for organisations extending operations overseas. Price is defined as â€Å"a function of the demand for the product as determined by the willingness and ability of customers to buy† (ibid, p.365). For international markets, consideration must be given to price floors, price ceilings and optimum pricing. Place is â€Å"the availability of a product or service in a location that is convenient to a potential customer† (ibid, p.399) although it can also include the when and how products and services are available as well. Promotion refers to â€Å"all forms of communication used by organisations to inform, remind, explain, persuade and influence the attitudes and buying behaviour of customers and othersâ €  (ibid, p.431) and includes a wide variety of options, all of which should be used to convey and reinforce a consistent message. Tesco plc a leading food and grocery retailer in the UK operating out of 4,331 stores in 14 countries worldwide: the UK, other European countries, the USA and Asia (Datamonitor 2010b p.15). It is one of the major retailers within the UK food industry, within which hypermarkets, supermarkets and discounters hold a 61.3% by value of the market (ibid p.10). Within the UK, Tesco is perceived to have reached the extent of its expansion, so is now seeking overseas expansion to increase its

Franklin D. Roosevelt Essay Example for Free

Franklin D. Roosevelt Essay Franklin D. Roosevelt is one of the most important and influential American political figures in the 20th century. Elected four times in office, his twelve years in the White House proved to be a testament to American courage, especially when faced with great challenges such as the Great Depression and the Second World War. Franklin D. Roosevelt, often called FDR, was born to James and Sara Delano Roosevelt in January 30, 1882 at Hyde Park, New York. (Potts, 5) The Roosevelt family was a rather affluent and Franklin was educated most of his younger years with tutors. In 1900, he enrolled at Harvard University and ended his college career at Columbia University Law School. (Potts, 7) On St. Patricks Day, 1905, Franklin married Anna Eleanor Roosevelt, a distant cousin and the niece of President Theodore Roosevelt. Franklin Roosevelt greatly admired his fifth cousin, President Theodore Roosevelt who ascended to the presidency during Franklin’s freshman year at Harvard. On several instances, Franklin visited the White House to discuss issues with his cousin Teddy. It is inevitable then that Franklin would have a growing interest in joining politics. He entered public service just as his cousin did, but as a Democrat in New York, a known Republican state. This proved to be a liability and problems arose but eventually, in 1910, Franklin was elected to the New York Senate. (Coker, 11) Three years later, in 1913, President Wilson appointed him Assistant Secretary of the Navy, something he had in common with his cousin Teddy. In the years that passed Franklin proved his mettle in politics and became the 1920 Democratic nominee for Vice President. Things went well in Franklin’s life until at age 39, in the summer of 1921, he got a stricken with poliomyelitis. This was a major setback but never deterrence to his courage. Franklin fought hard to be able to use his legs again through swimming. At the dramatic 1924 Democratic Convention, Franklin appeared, wearing crutches, to nominate Alfred E. Smith as the Happy Warrior. In 1928 Roosevelt became Governor of New York. (Friedel, 69) By this time, the economy is collapsing and as governor, he retained his reformist stance pushing for the conservation of the state aid to the unemployed citizens. His political career eventually reached its culmination when he was nominated for the 1932 presidency by the Democrat party. In his acceptance of his nomination, he said â€Å"I pledge you, I pledge myself, to a new deal for the American people.† This was what he came to be known for and in November 1932, Franklin was elected to his first term in as president of the United States. His administration became synonymous to the new deal he had pushed for in his campaign. (Heale, 3) It was not an easy term though. When he was elected for president, Franklin had inherited a lot of problems. This was the time when America was at the depth of the Great Depression and by March, four months into his presidency, 13,000,000 Americans were unemployed, and almost every bank was closed. The first hundred days of his office proved to be difficult. In these days Franklin had Congress implement a sweeping program to resurrect the ailing business and agriculture, to give relief to the unemployed and to those about to lose their homes and farms. He pushed for reform, especially through the Tennessee Valley Authority. Franklin Delano Roosevelt showed the people that something can be done. He gained immense admiration by helping the American people regain faith in themselves. He brought direction and hope as he assured prompt, vigorous action towards the depression. As Franklin asserted in his Inaugural Address, the only thing we have to fear is fear itself. This was precisely the attitude of his administration that created impact. In three years, the FDR administration led the United States to some measure of recovery, but the experimental and aggressive nature of Roosevelt’s New Deal program had turned up the noses of businessmen and bankers. They feared his ventures, were dismayed by the allowed deficits in the budget and being taken off the gold standard, and more so, the businessmen and bankers alike were hated the concessions to labor. Sensing this, Roosevelt created a new program of reform: Social Security, larger taxes on the wealthy, new controls over banks and public utilities, and a massive relief program for the unemployed. This new burst in legislation helped Roosevelt to a re-election in 1936. Roosevelt brought in more reforms to his administration. Feeling he had a favorable and popular mandate, he then sought legislation to enlarge the Supreme Court, which had been creating problems with his New Deal policies. Roosevelt lost the Supreme Court battle, but this sparked a revolution in constitutional law. Thereafter, the Government could legally regulate the economy. (Friedel, 69) During the latter part of his second term however, foreign crises loomed over domestic problems. In 1939 the war in Europe broke out and the fear that America would get entangled in this gave Roosevelt an opportunity to get elected again in 1940. This was defiance to what should have been a maximum of two presidential terms. (Heale, 4) Nevertheless, Roosevelt received strong support from big cities and on his third term as president, he pledged the United States to the good neighbor policy, transforming the Monroe Doctrine from a unilateral American manifesto into arrangements for mutual protection against assailants. He also struggled to keep the United States out of the war in Europe through neutrality legislation but at the same time he pledged to help reinforce nations in danger. In 1940, when France fell and England came under siege, he began to send Great Britain all possible aid except actual military involvement. Inevitably though, on December 7, 1941, the Japanese attacked Pearl Harbor. That day, Roosevelt directed all of the Americas resources and manpower and the nation plunged into global war. Roosevelt, in the years after, devoted careful thought in his dealings and strategies with other nations and allies. He was crucial in the planning of a United Nations, wherein, he hoped, international differences and difficulties could be solved. Roosevelt proved to be highly influential throughout the war but towards the end of the war, his health worsened, and on April 12, 1945, while at Warm Springs, Georgia, Roosevelt died of a cerebral hemorrhage, thus ending the longest presidential term in American history. (Friedel, 69) Works Cited Coker, Jeffrey W. Franklin D. Roosevelt: a biography. Greenwood Publishing Group, 2005 Freidel, Frank. Presidents of the United States of America. DIANE Publishing, 1994 Heale, M. J. Franklin D. Roosevelt: the New Deal and war.   Routledge, 1999 Potts, Steve. Franklin D. Roosevelt. Capstone Press, 2006

Pollution Essay: Immediate Action Must be Taken on Global Warming :: Climate Change, Argumentative Essay

Global Warming is an important ecological issue, but is usually overlooked for more pressing short term problems. With so little attention provided to global warming, our situation can only get worse. Problem's already happening include the greenhouse gas effect, though it occurs naturally and the earth would be much colder (around 30C cooler). But to much of these gases and we will change the climate to much, to an extent that we may not be able to fix. On top of the warming due to greenhouse gases, there are also holes in our O-Zone layer, which blocks out over 90% of the UV rays, and also the weakening of our atmosphere. What is global warming? Usually when people think of Global warming, it's the normal Ice Caps melting and warm winters, which is partly true. Global Warming is the accelerated rate in the increase of temperature. But they are ignorant to the fact that Global warming can and will cause so much more damage to us soon in the future, along with these effects we will also face Food Shortages from the extreme weathers, heating that can actually damage you, and water contamination. The increase in temperature is caused by greenhouse gases, such as methane from livestock and Carbon Dioxide, from cars and industrial process's. Greenhouse gases are chemicals that are found in the atmosphere, and can occur either naturally or due to human activities such as the overuse of fossil fuels, industry, and agricultural processes caused by human, natural, and other gas emissions. Because of their make up, they allow energy from the sun to enter the atmosphere freely. When sunlight strikes the Earth’s surface, some of it is reflected back towards space as infrared radiation (heat). Greenhouse gases absorb this infrared radiation and trap the heat in the atmosphere, slowly warming our planet due to energy not being able to leave. Contrary to belief, global warming is NOT caused by â€Å"pollution†, but simply from process's that release Carbon Dioxide, like burning fossil fuels like coal and oil. If we do not slow down our use of fossil fuels (Or totally stop the use), and stop destroying the forests, the world could become hotter than it has been in the past million years. Average global temperatures have risen 1 degree Fahrenheit over the last century. If carbon dioxide and other greenhouse gases continue to go into the atmosphere, global temperatures could rise five to 10 degrees by the middle of the next century.

How safe is artificial intelligence?

Artificial intelligence is the idea that computer systems can have the intelligence of a human. This means a computer system could think, communicate and do many things we humans do in our everyday life. For there to be artificial intelligence, humans must create it and develop it. We humans are the creators of artificial intelligence and many people think if we overdevelop it, it could one day lead to chaos. Many people think that if one-day artificial intelligence gained the same intelligence as humans, they could decide to go against humanity and destroy us. Steven Hawkins suggests that artificial intelligence could someday wipe out humanity when it gets too clever as we will be like ants compared to the computer systems. Artificial intelligence is already growing at a very fast rate. Google’s car is a great example of artificial intelligence since Google have developed driverless cars, especially Toyota. They have programmed the cars to drive without the use of human interaction. This already proves that artificial intelligence is growing at a very fast speed. Although it’s accurate to say that it’s hard to measure the risk of danger with artificial intelligence. Like driverless cars, they could one day be infected with a virus which could make the car do things it shouldn’t for example crash and this could be very dangerous. Artificial intelligence can have many benefits which help us every day for example GPS, they calculate our routes, time it takes to get to target destination and the fastest route possible. Computer systems are also beneficial in terms of calculating mathematically compared to humans where it could possibly take days, weeks or even months to calculate for something. A computer system can calculate something and complex situations in a matter of seconds. Computer systems can also model many real life situations and help to make decisions just like humans. Artificial intelligence can be very dangerous in some cases. We could say that if AI gained the same intelligence as humans and was able to make rational decisions, they could decide to overtake and rule the world since they are ‘smarter’ and will only get ‘smarter’ than humans. There would be a conflict between the human race and AI. It’s fair to say these are just opinions and theories since we cannot accurately measure the risk of AI until the day of its awakening. There are many movies which are based on AI and influence the publics’ ideology of AI. Movies such as terminator and I, Robot represent AI in a negative aspect which could lead people to believe AI is dangerous. People are not to blame for their ideology since the media can influence their values and beliefs. One again, hackers could use their knowledge to get access into the AI and control it to their own advantage and do many things. Depending on how lethal the AI can be, the hacker could harm civilians or even participate in an act that could cost owners their life or money. For example, a hacker hacking into someone’s car and making it turn off in middle of a motor way could lead to danger as motor ways are usually driven by many cars with fast speed. Errors and glitches are very common when it comes to technology and applications therefore it could be said that AI may sometimes malfunction and cause a problem which could yet again harm the protection of someone’s life. Christian, L. (Aug, 28, 2015). Is Artificial Intelligence Really A Threat To Humanity. Tech Times, P1. Violence isn’t the only threat to humanity. It is said that humans could implement AI within latest technology for example facial recognition. This could be a threat to many people as systems would be able to recognize you and even find out who are related to you based on traits such as your appearance, body position and the way you move. Voice recognition could also be used to recognize your identity and can also be used to find relatives. Christian also mentioned that we should consider how ‘long’ it would actually take for AI to be a threat to humanity since it would take decades for AI to reach the super intelligent level. It’s also important that humans focus on the counter measures and techniques to monitor AI to prevent them one day from taking over. Since we are humans, we are the ones who create AI which means we have control over it and can modify it therefore we can always implement security measures just in case AI turns against us. This is the advantage we humans have. It’s the ability to control the AI however if AI learns how to outsmart humans, then it would be unfortunate as the AI would be able to counter and modify the programming code that was implemented within it. EDWARD, M G. (2015). The Bulletin Forums. Artificial intelligence is just exaggerated and it just distracts us from the threats we face currently. ANTHONY, C. (October 7, 2015). Ib Times. Artificial intelligence program ConceptNet matches 4-year old child in IQ test, P1. This proves to us we still have a long time left until AI really can overpower humans but at this current stage, as of 2015 the AI have been revealed to have the IQ level of children. This can be really reassuring to people who were afraid of AI developing too fast. It seems we have a long time left. It will take a lot of trial and error to update AI in order for it to get a higher IQ score. However, this proves to the world that AI has finally been able to gain the intelligence of a child which is a big clue and hints that it’s developing gradually, and one day it will have superior intelligence. If AI keeps progressing at this rate, then the future may have something surprising waiting for them.

Antigone as a Feminist Icon

Antigone as a Feminist Icon Male authority is a dominant theme in Sophocles’ â€Å"Antigone. † Men occupied the land, ruled the towns and assigned the women duties to perform. Antigone, however, believed that she was just as strong as the men who ruled society during that time, which led to her downfall. The goal of the feminist movement has generally been to seek equality between the sexes. Through the women’s movement, women have won the right to vote, and can now compete for traditionally male roles in the workplace.Although the feminist movement has largely taken place during the last 200 year, many figures in history have embodied characteristics of the contemporary feminist, such as the character of Antigone in Sophocles’ â€Å"Antigone. † Antigone’s introduction as a feminist is within the context of a fiercely sexist civilization. Sophocles paints a vivid portrait of a male dominated society. In 442 BC, women believed that they were i nferior to men because men held power and influence over the people and the cities.The patriarchy consisted of men who considered themselves of higher importance and standing, and men who would assign women duties and expect them to perform without question. This authoritarian rule placed women in a subordinate role and extinguished any hopes of power. In the face of this efficiently and tightly controlled agency, Antigone rebels with what Catherine Holland describes as an â€Å"otherness† and an â€Å"anti-authoritarian† bent. Her very existence as the protagonist and, simultaneously, the antagonist defines her character as the adversary of man and thereby the adversary of the world.Antigone’s razor sharp temerity captures the spirit of modern and nascent feminism as she slashes the societal fabric into which she is woven. Antigone’s relationship with her sister Ismene also acutely expresses her feminist attributes. Ismene says â€Å"You ought to realiz e we are only women, not meant in nature to fight against men, and that we are ruled by those who are stronger. † These words provide insight into the female animus. Antigone confronts the difficult situation of whether or not to bury her brother Polynices against the wishes of her uncle, Creon the king.Ismene believes that women, including herself and Antigone, should not and cannot disobey Creon’s orders by burying their own brother. Antigone disagrees and decides to proceed with her plan. Her divergent thought puts her at odds with her entire family and her own survival. This speaks to the power of feminist thought. Antigone shines as a beacon for her contemporaries and for future generations who aspire to emulate her courage and honor. Vital to the play is Antigone’s conflict with Creon.Her resolute feminist ideology is perhaps most profound in regards to her interaction and relationship with her misogynistic and powerful uncle, the King of Thebes. Creon is a central patriarchal figure in society, and he renounces his beliefs in order to follow the laws of man. He values the laws of man above all other creeds, be they religious or moral. Conversely, Antigone follows the laws of the gods. She holds these principals paramount to the laws of Creon. When her mores, in particular, her family values, are impugned by the oppressive, myopic laws of the day, Antigone clashes with the intolerable, indulgent influence of Creon.With a fearless countenance she collides with Creon in a representative â€Å"battle of the sexes. † Creon forbids the burial of Antigone’s brother Polynices, which vexes the core of her family values. This profound allegiance compels her to disregard her place in society, while concurrently adhering to the traditional duty of women of that era. She now embodies a complicated and dynamic actor in her own story and the narrative of feminist thought. Antigone manifests the apogee of human probity, including forti tude and approbation for the gods.The law of the gods mandate that a proper burial right be given to a body. To Antigone this was more salient than Creon’s declaration otherwise. She reserves a traditional role as a woman; while also brazenly confronting this image. Challenging him through word and deed, she verbally criticizes him and ignores his decree against burying her brother. Creon becomes enraged by this rejection of his autonomy and condemns Antigone to death. Even though Creon knows that Antigone is the daughter of Jocasta, he knows that he must consummate his judgment to conserve his command over and respect of the people of Thebes.This battle between chauvinism of Creon and the conscious of Antigone sets the stage for the new king to secure his role as a strong and worthy leader. If he is feared and admired, he will be confirmed as the sublime authoritative force in Thebes. His deference to the state will engender the obedience of the people. Creon’s derisi ve manipulation to coerce others conflicts with Antigone’s courageous challenge to his leadership. Many of the men of Thebes embraced Creon’s bold assertions against women. As a model of defiance, Antigone is used to set an example to all of Thebes.Antigone is not only the first woman but first person whom intentionally defies Creon’s order to not bury her brother, who has been acknowledged a traitor to Thebes. Creon refuses to humble himself before others, or compromise on the issue but most importantly with women. He states that it is † Better to fall from power, if fall we must, at the hands of a man-never to rated inferior to a woman, never†. Antigone does not give Creon additional respect based on the fact that he a man in patriarchal society or because he is king. Rather she argues that there shall be equality under God and the equality among all of the sexes.Antigone makes it clear to Ismene that she will take action relating to their brother regardless if Ismene agrees or not. Although they argue, there difference in opinion stand out in the end. Antigone is brave enough to stand firm on her decision and although Ismene is far too weak to defy the kings laws, she still feels as if she holds somewhat of a responsibility towards her sister. Without the help of her sister, Iseme, Antigone is willing to put her life at risk in order to provide for her brother and give him what deserves as far as the what the Gods say should be done.Despite Creon, Antigone is willing to test male authority although it may mean not fulfilling her duties as a sister. Ismene states: â€Å"Remember we are women, we're not born to contend with men. Then too, we're underlings, ruled by much stronger hands, so we must submit in this, and things still worse†. These words express Ismene’s extreme fear of subordination towards men. It shows her viewpoint on how the laws restricted the lives of woman and inferiority men placed upon women. A sense of responsibility is place upon Ismene to die with her sister as the the result of Antigone’s plea for help and her fear of being without family. When Creon spoke to Haemon, about the actions of his fiance, he strongly stresses the importance of obligations and the relationships of a man to his father over his wife. Furthermore, he emphasizes the position of males in judgment making by stating, â€Å" Oh Haemon, never loose your sense of judgment over a woman† Haemon's defiance to his father lead Creon to proclaim him a â€Å"woman's slave,† a man who is unfortunately sided with a woman.Creon had strong belief that these types of actions were close to committing a sin. If Antigone had been born the son of Oedipus, Creon would not have the authority to choose, as his crown would rest upon Antigone's head. If Antigone were a male and Creon had been king, the possibility of her opinion on Polynices burial may have been considered. However, Antigone's femini nity made her situation more problematic than it was, as the King completely overlooked Antigone's judgment over the matter. In conclusion, Antigone validates feminist opinions in numerous ways.She begins to challenge society by her existence in the establishment of a dominant male society guided by her own uncle. Antigone defies her own sister and her own mortality as she stays loyal to her beliefs regardless of Creon’s devotion to his own laws. Antigone as a woman, acted out in obligation as a duty for her family and for the Gods. Her integrity serves as an example for her society. Antigone faced her mortality head on, which suggest that she possesses a strong characteristic of bravery and obstinacy. Her legacy will live on to inspire many other insurgents to take a stand on their principles.Antigone's solid feminist stance as a rebelling and male-controlled dictator shows that individualistic thinking and actions can be very powerful in both past and present modern day soc iety. Works Cited Amacher, Richard E. â€Å"Antigone: â€Å"The Most Misread of Ancient Plays†. † National Council of Teachers of English 20. 7 Apr. (1959): 355-58. Web. 4 Nov. 2012. ;http://www. jstor. org/stable/372655;. Holland, Catherine A. â€Å"After Antigone: Women, the Past, and the Future of Feminist Political Thought. † American Journal of Politcal Science 42. Oct. (1998): 1108-32. Web. 4 Nov. 2012. ;http://www. Jstor. org/stable/2991851;. Klemperer, Klemens V. â€Å"†What is the Law That Lies behind These Words? † Antigones Question and the German Resistance against Hitler. † The Chicago Press 64 Dec. (1992): S102-11. Web. 4 Nov. 2012. ;http://www. jstor. org/stable/2124971;. Knapp, Charles. â€Å"A Point in the Interpretation of the Antigone of Sophocles. † The American Journal of Philology 37. 3 (1916): 300-16. Web. 4 Nov. 2012. ;http://www. jstor. org/stable/849663;. Schilb, John, and John