Factors that Motive and Demotivate Young Males in the U.K. to Purchase Dissertation

Factors that Motive and Demotivate Young Males in the U.K. to Purchase Luxury Clothes Online - Dissertation Example The growth of the luxury market is attributed mainly to the emotional attachments consumers have with certain luxury brands. The growth has particularly been witnessed in the luxury clothing market that has experienced rising sales volumes. Online shopping which involves buying of goods or services directly over the Internet has grown in popularity over the past couple of years. The growing popularity of online stores or electronic shops is evident in the fact that they have increased in number. While there are countless online stores, a few of the popular ones include eBay and Amazon.com. Online shopping has several advantages to shoppers and marketers alike. Their main advantage is their convenience and capacity to link buyers and sellers who are separated by great distance. 1.2 Statement of the Problem The number of people performing online shopping in the U.K. and indeed across the globe is rising by the day. While this is a general trend, there are people who do not like to enga ge in online shopping for various reasons or as a result of various barriers. Young males in the U.K. love to own luxury clothes, especially if finance is not a limiting factor. While some of the males prefer to purchase luxury clothes online, a significant portion of the population would rather go to brick and mortar shops to make similar purchases. This study is dedicated to establishing the factors that motivate and demotivate young males in the UK to purchase or avoid purchasing luxury clothing online. This study is necessary since there is no such study that has been conducted in the U.K. before.The study will therefore fill the knowledge gap that currently exists in this respect. 1.3 Research... Traditionally, people have been used to purchasing products directly from physical stores. This method demands the physical presence of consumers at the store when selecting the products. However, the trend has changed tremendously over the last few decades because of technological advancements. According to Hasan, the developments witnessed in new media technologies ranging from the Internet, CD-ROMS, interactive kiosks, to digital TV and radio have ushered in a new era. The new media have not only changed marketing communication but have also influenced consumers’ behavior. Hasan argues that the advent of new technologies such as theInternet has changed the way consumers behave.According to Arens, online shopping enables consumers to place orders by giving a description of the product or service over the Internet. Once the order is received, the product is delivered to the consumer at the closest point of collection. Apart from offering consumers, a better way of viewing pro ducts and services offered at the store, it also builds a close relationship between consumers and marketers.

Tata Nano International market Essay Example | Topics and Well Written Essays - 2750 words

Tata Nano International market - Essay Example In some sense, the market was flooded with their products and a hedge existed to bar new entrants into this market category (McLoughlin and Aaker, 2010, p. 121). Tata Nano could not compete favorably in this category of the market because its products due to the presence of the stronger brands that had controlled the segment for years. Its pioneering entry into the ultra-low-cost market had the implication of expanding the market niche in the country in ways that increased possibilities and opportunities for local and international players. The growth of this segment of the market resulted partly from the synergies of globalization and liberalization of the market economy. These global forces helped Tata Nano to establish a strong operational base since the growth in the purchasing power of the middle class signaled the ability to own cheaper cars that could align well with the needs of the industry (Thakur, 2009). In general, some of the issues that affected the choice related to th e desire to invent alternative ways of business practice with regard to the global car industry. In essence, some of the issues that related to the growth of the industry revolved around the need to provide the clientele with alternatives away from the generally acceptable ways of conducting business. In this regard, Tata Nano became revolutionary in the manner in which it contributed to the realignment of the global car industry as perceived from the perspective of industry players. Essentially, the need for alternatives was necessitated by the apparent inequalities that favored global players at the expense of the local investors. Strategically, the choice for the ultra-low-cost car market positioned Tata Nano on a vantage position from... Center of discussion in this paper is Tata Nano as one of the companies that created the most innovative approaches in the global car industry. Its intention of manufacturing cheap and user friendly cars received positive remarks from the global markets. Although originally intended for the Indian middle class and low-income earners, the Tata Nano model has spread to other parts of the world. It also continues to receive diverse responses from various sections of the global markets. However, there is a sense in which the company continues to contribute to consistency in growth in car innovations. Some of the challenges that have affected the development of the Tata Nano model relate to the marketing strategies that have had the unintended consequence of lowering its prestige of the car. This effectively locked away the car from the higher-level income of clientele. Much of Tata Nano’s potential lies in the emerging markets. The growth of Tata Nano is tied to the development of new market segments previously ignored by established global players in the industry. It might be necessary to consider the fact that some of the issues that afflict the growth of the industry relate to the relative potential of other companies to engage with the markets and other aspects of business. It is recommended for the company to embark on aggressive marketing strategies that might help the company in redeeming some of the image lost through its single-angled dimension of marketing.