E-Commerce Capabilities and Orgainzational Culture in the...

As this journal intended to identify the outcome of executed e-commerce capabilities and organizational culture that has influence on the performance of hotel industry in Malaysia, it has recognize several reason why many firms still does not have the idea about what kind of advantages that e-commerce has brought. Although there are many articles that discuss about the applications and benefits of e-commerce, but the academic studies that explain about its effectiveness is really limited. The first reason of why the application of e-commerce is still not yet identified is that the traditional business which applies brick-and-mortar company, have not enough knowledge about the success story by the click-and-mortar company that investing in e-commerce. Secondly is Small and Medium Industries (SMIs) in Malaysia does not have knowledge in e-commerce, lowest internet access among the buyers and also lack of knowledge about the potential of e-commerce. The technology platform, telecommunications and networking technology, key data and also applications as the main data processing are the basic requirement infrastructure information needed for an organization operates. While plans a balanced strategy with business objectives, information technology design plan and information technology skills in the management of information technology resources will allow firm to respond quickly and effectively to the needs and opportunities that exists when the three components are connected